The Samsung SmartSuit is a tailor-made short track suit that maps the body posture very precisely and calculates the distance from the hips to the ice. The suit is wirelessly connected to Dutch national coach Jeroen Otter’s smartphone, and gives him access to the data via an app in realtime. This enables Jeroen and ‘embedded scientist’ Bjorn de Laat to see whether the riders are in the absolute best position. If their posture is not optimal, the coach can notify the skater by sending a vibration to the skater’s wrist with the touch of a button. This allows the skaters to immediately adjust their posture accordingly.
“By quantifying the posture we can train even more effectively. I notice that both Sjinkie and Suzanne already benefit from this unique innovation,” says national coach Jeroen Otter. “At this level of athleticism it’s all about details. The training sessions with the Samsung SmartSuit and the direct feedback via the smartphone can make the difference between a gold or silver medal.” Multiple world champion Sjinkie Knegt adds: “I’ve always used my gut feeling to estimate if I was bending deep enough. Working with the SmartSuit makes me more alert since my coach notifies me immediately if I have to bend deeper to reach my ideal posture.”
Samsung’s involvement in the Olympic Games began when the company contributed as a local sponsor to the 1988 Games in Seoul. Ten years later, Samsung expanded its sponsorship by becoming a global Olympic Partner in the field of wireless communications equipment. The company provides the Olympic Games with its own wireless communication platform and mobile equipment, enabling the Olympic community, athletes and fans from all around the world to interactively communicate and exchange information.
– Riders: Sjinkie Knegt & Suzanne Schulting
– Agency: Cheil
– Creatives: Norman Groenewegen & Pepijn Spanjerberg
– Production company: Eyeforce
– Director: Bob van de Gronde
– D.O.P: Noel Schoolderman
– 2nd Camera: Arthur Neumeier
– Focus Puller: Julia Cereijo
– Producer: Aemilia van Lent
– Editing: Johannes de Jong
– Music: Marcus Gehring
– Grading: Charlie Feld